Friday, October 19, 2007

A 6 Year Old's Breast Cancer Awareness

As October is breast cancer awareness month, we are inundated with every product you can imagine being repackaged in pink with pink ribbons. This is marketing genius and I'm sure has lifted the profile of the cause a trillion fold and certainly hasn't gone unnoticed by my gorgeous 6 year old Jacques. Whilst shopping at Coles yesterday with my three boys, Jacques, with his ever increasing high EQ, pointed to the coffee jar packed in a pink Moccona label and the pink Tim Tam packets and with great gusto advised me "Mum, you should get those...you don't want to get breast cancer do you mum!" Pinot & Tim Tams with a flat white chaser! If only that was the break through prevention we've all been waiting for!

No comments: